McKinney: A Texas Music Friendly Community
"As our focus is on safely and strategically opening Texas and revitalizing all aspects of the Lone Star State—work, school, entertainment, and culture—I congratulate the City of McKinney on earning the Music Friendly Community designation,” said Governor Greg Abbott. “Music is a big part of the Texas brand, and I thank the Texas Music Office for helping communities like McKinney on the road to economic recovery.”
On Tuesday, May 19, the TMO hosted its first virtual Music Friendly Community certification ceremony for the City of McKinney during a livestreamed McKinney City Council meeting. TMO Community Relations and Outreach Specialist Chip Adams attended the meeting by phone to speak about the Texas Music Friendly Community program and make the formal presentation to Visit McKinney and the City of McKinney.
On behalf of the TMO, Adams congratulated the city on this new designation during the formal presentation. “McKinney is a great town! Visit McKinney has really done the work to ensure that musicians have expanded opportunities to create and perform in their growing city.”
Visit McKinney began the certification process in January when the city’s tourism entity hosted a Texas Music Friendly Community Workshop. During the workshop, TMO Director Brendon Anthony explained the purpose of the program and answered questions from the attendees. The workshop was well-attended by local musicians, venue owners, recording studios, music instructors, and others involved in McKinney’s music scene.
“We’re honored to be part of this important movement in our state, one that embraces Texas music and we’re happy to be a resource to encourage and support the growth of our local music industry,” Guerra said. “This designation perfectly fits Visit McKinney’s mission to promote special aspects of our community that provide a positive impact on the city’s economy.”
As part of the certification process, Visit McKinney worked with people in the local music industry to develop a complete database of McKinney’s musical resources. This information is being added to the Texas Music Office Industry Directory comprised of 15,000-plus Texas music businesses, a list that is used to foster the economic development of Texas music businesses and musicians. The Texas Music Office’s resources are an unparalleled source of information into why the Texas Music industry annually has a multi-billion dollar economic impact on the state’s economy.
Visit McKinney will serve as the McKinney Music Office and act as liaison between the Texas Music Office and a seven-member local advisory board comprised of people from within McKinney’s music industry.
“We’re so thankful to have had the full support of McKinney Mayor George Fuller and his wife, Maylee Thomas-Fuller, from the beginning,” said Visit McKinney Executive Director Dee-dee Guerra. “Having them attend that workshop and then be available to provide their knowledge and input while we worked toward completing the Texas Music Friendly requirements was invaluable.”
Fuller, who is a guitarist, and Thomas-Fuller, a singer-songwriter, regularly perform at venues throughout the McKinney community and across the Lone Star State.
“As a musician myself, our designation as a Music Friendly Community is an honor to be a part of,” said Mayor Fuller. “Music touches the soul and heart. It is a language of its own that comforts, invigorates and motivates. It brings people together, and in our world today, there is not much more important than that.”