Visit McKinney Tourism Grants

Visit McKinney is offering grants to assist in funding initiatives, activities, or events that promote the City of McKinney as a tourism destination. Visit McKinney is funded via hotel taxes collected by the city, and will now be offering grant funds during the current fiscal year to tourism partners who plan to bring new tourism dollars into the city economy.  

Grant Process

Determine whether or not your proposed use of grant funds qualifies by reviewing the Texas Hotel Tax Expenditure Requirements. If your proposal qualifies:

  • Submit an inquiry letter (not required, but recommended).
  • Review the grant guidelines.
  • Complete your application and turn it in by the deadline.    

Grant Documents

Grant Schedule

The total amount in Visit McKinney's Tourism Grant budget is $30,000, half each cycle which could change based on event status and amount actually utilized. Please refer to the schedule below for deadlines, presentations, and award notification. We recommend applying at least six months prior to the date of the event or project. 

2021-22 Round 1

  • Application Deadline: October 4, 2021
  • Presentation to Visit McKinney Board: October 26, 2021
  • Vote/Award Notification: Dec. 7, 2021

2021-22 Round 2

  • Application Deadline:  February 1, 2022
  • Presentation to MCVB Board: February 22, 2022
  • Vote/Award Notification: March 29, 2022

Most Recent Grant Recipients (FY 2021-22, Cycle 1) 

  • McKinney Philharmonic Orchestra for concert season marketing - $1,000
  • McKinney Restaurant Council for McKinney Made streaming event marketing - $4,500
  • MillHouse Foundation for five art festivals marketing - $8,500
  • Ovation Academy Shakespeare in the Park marketing - $1,000 

For more information about grant eligibility or to consult on the viability of your project concept, please call 214-544-1407 or send an email inquiry to

Sponsor Logo Usage

Those organizations that qualify for grants will need to utilize the approved "Sponsored" logo. Below are links to the folder where the approved Visit McKinney sponsor logos and the brand guidelines for the usage of the logos.