Oktoberfest – Food, Beer & Marketplace
Come hungry, thirsty, and ready to explore. McKinney Oktoberfest brings authentic German flavors, craft beer, wine, artisan goods, and official festival merchandise together in the heart of Historic Downtown. From traditional bites to collectible steins, this is where the sights, tastes, and souvenirs of Oktoberfest come to life.
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Beer & Wine at Oktoberfest
Oktoberfest began as a celebration of Munich’s historic breweries, and that tradition lives on in McKinney. Enjoy authentic German bier alongside local craft favorites and Texas wines throughout the festival.
Bier & Wine Pricing
- $8.50 – 16 oz bier (Hofbräu, TUPPS)
- Wine starting at $7 per glass (Landon Winery, Lone Star Winery, 4R Ranch Vinyards)
- Official 2026 Oktoberfest Stein refills: $7.50 (16 oz) or $15 (32 oz)
Hofbräu
Original (Helles Lager)
Clean, crisp, and highly drinkable with subtle malt sweetness and balanced hops. ABV: 5.1%
Amber Märzen (Oktoberfest)
A traditional Oktoberfest bier with rich malt character, light caramel notes, and a smooth finish. ABV: 6.1%
Dunkel
A classic Munich dark lager with roasted malt flavors and a clean, balanced finish. ABV: 5.5%
TUPPS Brewery
Hefeweizen
A traditional Bavarian-style wheat beer with notes of banana and clove. ABV: 5.2%
McKinney Oktoberfest
Inspired by classic Munich Oktoberfest beers with a Texas craft twist. ABV: 5.5%
Eastside Lager
Crisp, refreshing, and easy-drinking. ABV: 4.6%
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Foods of Oktoberfest
Enjoy an authentic German feast alongside festival favorites. From savory classics to sweet treats, Oktoberfest offers something for every appetite.
Expect a variety of options including brats, sausages, schnitzel, strudel, funnel cakes, roasted nuts, and more.
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Marktplatz
Browse the Arts & Crafts Marktplatz and discover handcrafted goods, artisan products, and unique finds inspired by Bavarian tradition.
The Marktplatz is a great place to pick up keepsakes from the festival and start your holiday shopping early.
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Merchandise & Collectibles
Take home a piece of Oktoberfest with official festival merchandise available throughout the weekend.
- Limited-edition Oktoberfest t-shirts
- Commemorative pins
- Annual collectible designs
Merchandise is available at the souvenir tent located along Tennessee Street.
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Stein of Oktoberfest
Prost! Don’t miss your chance to own the official McKinney Oktoberfest MassKrug.
This limited-edition 32 oz acrylic stein is both a collectible souvenir and your key to discounted refills throughout the festival.
Price: $21
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