(McKinney – Sept. 9, 2025) Visit McKinney was recognized with two prestigious awards at the 2025 Destinations Texas Annual Conference (formerly Texas Association of Con
vention and Visitor Bureaus—TACVB) held in Fort Worth, Texas. These awards celebrate excellence in tourism marketing and promotion across the state.
The organization received the award for Best Meetings & Events Promotion as well as the distinguished Judges’ Choice Award in the same category for it’s creative sports trading cards camping. The campaign was designed to showcase McKinney’s diverse sports venues in a fresh and engaging way, highlighting the city as a premier destination for athletic tournaments and gatherings.
In addition to the organizations accolades, Aaron Werner, Executive Director of Visit McKinney, also achieved a professional milestone by completing the Destination Management Specialist (DMS) certification. This certification recognizes tourism leaders who have demonstrated advanced knowledge and expertise in destination management and development.
The 2025 Destinations Texas annual conference brought together 340 tourism professionals from across the state to network, share best practices, and celebrate industry achievements.
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About Visit McKinney
Visit McKinney strives to bring visitors to our community to generate economic impact by promoting and developing McKinney as a destination for business and leisure travelers. The organization's goal is to help all visitors fully experience McKinney’s historic charm and friendly, vibrant atmosphere, and to enjoy themselves so much, they'll return again with their family and friends. Visit McKinney works with individuals, tour operators, brides, reunion groups, meeting and event planners, travel writers and other journalists, and our tourism partners (attractions, hotels, restaurants, and cultural venues) to help visitors enjoy their time in McKinney. Our services are all free of charge.
