Visit McKinney Tourism Grants

Visit McKinney offers grants to assist in funding initiatives, activities, or events that promote the City of McKinney as a tourism destination and bring new tourism dollars into the city's economy. Visit McKinney is funded by hotel taxes collected by the City of McKinney so activities/events that promote overnight stays here will receive priority consideration.


Grant Process

Determine whether or not your proposed use of grant funds qualifies by reviewing the Texas Hotel Tax Expenditure Requirements.

If your proposal qualifies:

  • Submit an inquiry letter (not required, but recommended).
  • Review the grant guidelines.
  • Complete your application and turn it in by the deadline.    

You'll find all the applicable forms and information below. For more information about grant eligibility or to consult on the viability of your project concept, please call 972-547-2058 or send an email inquiry to

a brass hotel bell with magnetic letters spelling T-A-X

Additional Eligibility Information

Scott Joslove, the president and CEO of the Texas Hotel & Lodging Association, spoke to the Visit McKinney board in March 2024. To watch his explanation of the usage of hotel tax, click HERE.

Grant Schedule for FY 2023-24

The total amount in Visit McKinney's Tourism Grant budget is $15,000 each cycle for a total of $30,000 per fiscal year. We recommend applying at least six months prior to the date of the event or project. 

Grant dates _Nov 28 update







Grant Recipients in Fiscal Year 2023-24

  • Millhouse Foundation (for marketing of multiple art shows and markets)
  • Marching Music Made in McKinney (for promotion of the Drum Corps International events)
  • Texas Women Society (for promotion of the first McKinney Asian Festival) 

Sponsor Logo Usage 

Those organizations to which the Visit McKinney Board awards grant funds will need to use the approved "Sponsored" logo on all marketing materials and the recipient organization's website. The logos and guidelines for their use can be found at the following links: