Visit McKinney Tourism Grants

Visit McKinney offers grants to assist in funding initiatives, activities, or events that promote the City of McKinney as a tourism destination and bring new tourism dollars into the city's economy. Visit McKinney is funded by hotel taxes collected by the City of McKinney so activities/events that promote overnight stays here will receive priority consideration.

Grant Schedule for FY 2024-25

PLEASE NOTE: The Tourism Grant Program schedule and process are under board review as of September 2024. Updates will be posted later this year.

Determining Qualification for Applying for a Tourism Grant

Determine whether or not your proposed use of grant funds qualifies by reviewing the Texas Hotel Tax Expenditure Requirements.

If your believe it qualifies:

• Submit an inquiry letter (not required, but recommended).
• For more information about grant eligibility or to consult on the viability of your project concept, please call 972-547-2058 or send an email inquiry to executivedirector@visitmckinney.com. 

Additional Eligibility Information

Scott Joslove, the president and CEO of the Texas Hotel & Lodging Association, spoke to the Visit McKinney board in March 2024. To watch his explanation of the usage of hotel tax, click HERE.

Sponsor Logo Usage 

Those organizations to which the Visit McKinney Board awards grant funds will need to use the approved "Sponsored" logo on all marketing materials and the recipient organization's website. The logos and guidelines for their use can be found at the following links:

• Sponsorship Logos (access to folder requires approval from Visit McKinney)